Registered Name: 
Specialist Cars Ltd 

Registered Number: 
2416408 England 

VAT Number: 
365 9146 25

C. Fletcher
M. Donovan 
C. James 
J. Bourne 

Registered Address: 
Arlington Business Park 
Gunnels Wood Road 

BMW Retailers

  • Tring

  • Luton

  • Stevenage

MINI Retailers

  • Tring

  • Luton

  • Stevenage


Specialist Cars are one of the largest privately owned BMW and MINI Retailer groups in the UK.


Our business consists of three BMW and MINI Centres located in Stevenage, Luton and Tring, as well as an Approved BMW and MINI Bodyshop located in Hitchin, Hertfordshire.


Specialist Cars was founded in the 1970’s and is proud to have over 40 years heritage and an experienced work force of over 300 employees. 

Specialist Cars Stevenage are a leading BMW i Authorised retailer, paving the way with Electric Motoring. You can visit our dedicated BMW i lounge and discuss your electric requirements with our BMW i genius at Stevenage. 

Our dedicated Corporate & Business team of 12, has helped us become one of the largest suppliers of BMW & MINI fleet vehicles in the UK.


Specialist Cars Limited began in the early 1970's as a subsidiary of the Stevenage VW Audi dealership with franchises for BMW, Honda and Alfa Romeo based on the Hertford Road in Stevenage.


In 1980 BMW (AG) created a wholly owned subsidiary, BMW UK Ltd and insisted on solus franchises; thus Specialist Cars chose to drop the other franchises in favour of BMW only. In 1990, David Fawcitt, then Dealer Principal, effected a management buyout from the parent company and in 1994 relocated to London Road, Stevenage.


The company grew to become the largest single BMW site in Britain at that time - measured by new car registrations.In 1999 a further management buyout saw Specialist Cars Limited transferred to the current owners, Clive Fletcher and Michael Donovan. 


The new century from 2000 witnessed continued growth, starting with the acquisition of Ivor Holmes Limited, the BMW Centre in Luton. This quickly resulted in a relocation to Leagrave Road in Luton during 2003; one site for BMW and a separate site for MINI - which was one of the first standalone MINI operations in the Country. Meanwhile the business has maintained ever increasing investments in Stevenage.

In July 2001 the business developed a joint Used BMW and MINI showroom development at the London Road site and then five years later, in 2006, Specialist Cars Stevenage was relocated into a new site on Gunnels Wood Road of over 5 acres. This made it once again the largest independent BMW Retailer in the Country, with split level showroom, multi-storey car park including storage facility and a state-of-the-art fitted workshop; the new centre really was a ground-breaking development.

In 2008, Specialist Cars Limited purchased the former Stratstone BMW centre in Cow Roast near Tring, Hertfordshire.

Some 7 years later the Group maintained its record of sound investment and in April 2015 launched a wholly refurbished site with separate showrooms and for BMW and MINI, whilst introducing some of the very latest technological and customer friendly initiatives to the Industry. The Specialist Cars family now operate across Hertfordshire, Bedfordshire and the surrounding counties and continue to invest in the area which is highlighted further with the opening on a brand new site on Dunstable Road in Luton in 2015.